ACHILLES' HEEL – The Ultimate Marketing Challenge About the Competition Every brand has a weakness. What separates the ordinary from the extraordinary is the ability to turn that weakness into an opportunity. Achilles' Heel is a four-round marketing challenge inspired by the concept of Antifragility , where participants will explore how brands can adapt, evolve and emerge stronger from disruption.
Eligibility: Team Size of 3-4 members. Open to undergraduate and postgraduate students from all recognized colleges and universities. Students from all specializations are eligible to participate. Inter-specialization teams are allowed.
Round 1: The Breaking Point (Online) A fast-paced quiz testing participants' marketing knowledge, business acumen and understanding of how brands navigate disruption.
Round 2: The Mismatch Ad (Online) Teams turn an unlikely brand-product pairing into a convincing proposition through a creative video advertisement.
Round 3: The Second Life Project (On-Campus) Teams reimagine a struggling brand's future in an alternate market environment through strategic brand reinvention.
Round 4: Reset the Ride (On-Campus) A real-world business challenge that tests participants' ability to rebuild brand trust, regain market position and develop a compelling relaunch strategy. Why Participate? Apply marketing concepts to real-world business challenges. Test your creativity, strategic thinking and adaptability. Explore unconventional approaches to brand building and reinvention. Showcase your marketing skills and compete for exciting prizes. It's time to turn vulnerabilities into victories and prove what makes you the ultimate marketer!
Venue
Great Lakes Institute Of Management
Gurgaon, India