AdTract - Marketing Case Competition

Mercatus Mantra, the marketing club of IMT Hyderabad, brings you AdTract, an event to showcase the marketeer in you. Adtract is a case study competition for students from various colleges. It provides the participants with a platform to outwit and outperform each other in marketing. Three stages characterize the event, the first two are elimination rounds and the final is a case study round. The competition aims to allow students to work on real-life case studies, create advertisements, communicate strategies, and use various marketing concepts.

Round 1 - ADaptitude: This is an online preliminary quiz round that will test your acumen in the domain of marketing and current affairs related to it. Speed and accuracy is the key, so be agile throughout! You can follow the Mercatus Mantra page (mercatusmantra_imthyd) on Instagram to score more. This will be an elimination round.

Round 2 - ADventure: Participants have to make a 3 slide PPT (excluding intro and conclusion slides). Participants must merge one Brand + one new industry where they don’t exist today. The last submission date for the same 21st November at 11:30 PM and must be uploaded here. Example - Flipkart + OTT = FlipTUBE (Trusted Stories, Indian

Heart) Rules

Presentation Format: Submit a 3-slide PPT (excluding intro and conclusion slides) The first slide should highlight the brands existing business, new industry they are entering and reason. The second slide should present the branding idea (Brand name, tagline, logo), including visual mock-ups. The third slide should present GTM strategy & how this new brand will win.

Time Frame: Submissions open on 17th November 11:00 AM and close on 21st November at 11:30 PM IST. No late submissions will be accepted after the deadline.

Judgment Criteria: Creativity in selecting brand & industry. Brand Articulation Strategic thinking behind the new brand identity. Presentation design and clarity of the message . The focus should be on innovation, visual appeal, and strategic thinking behind the merger. Teams can choose any brand &

Industry given below

Brands: Amul Patanjali Zomato Adidas boAt Nykaa Mamaearth Ather Energy Sleepy Owl Comet Foxtale The Whole Truth Snitch Zepto Urban Company.

Industries: Healthy Snacks Protein Nutrition Pet Care Functional Beverages Smart Wearables Personalised Skincare Battery Recycling Elderly Care Women's Fashion Alternative Protein Grocery Retail Clean-label Food Electric Mobility Mental Wellness Sustainable Packaging Drone Delivery Preventive Healthcare. Round 3- ADsolve. Strategize. Market.: Participants will be given a real-life case/scenario. They must critically analyze the situation and use their cognitive ability to provide a meaningful solution. Judging will be the sole discretion of the organizing club. The winner will be declared an undisputed ‘ADmaestro.’ The round will be conducted offline on campus.