Amazon is back with the 16th edition of Amazon Customer Excellence (ACE) Challenge 2026. This is your chance to Innovate, Strategize and Build impactful solutions for the organization that strives to be Earth's most customer-centric company. Note: The students who have already registered for the Live Launch Event , need to register in teams on Unstop to participate in the ACE Challenge 2026. All the team members have to verify and confirm their details otherwise the team registration will be considered invalid. Students are requested to register for the challenge using their official college email IDs. First-year students who have not received their official college IDs can register using Gmail IDs (validated by their Placement Committee). Eligible Campuses: This competition is open only to first-year students pursuing the flagship full-time two-year MBA program from the following institutes: Delhi School of Economics (DSE), New Delhi Department of Industrial and Management Engineering (DIME), Indian Institute of Technology (IIT), Kanpur Department of Management Studies (DMS), Indian Institute of Technology (IIT), Delhi Department of Management Studies (DoMS), Indian Institute of Technology (IIT), Madras Department of Management Studies (DoMS), Indian Institute of Technology (IIT), Roorkee Faculty of Management Studies (FMS), University of Delhi, New Delhi Goa Institute of Management (GIM), Goa Great Lakes Institute of Management (GLIM), Chennai Great Lakes Institute of Management (GLIM), Gurgaon Indian Institute of Foreign Trade (IIFT), Delhi Indian Institute of Management (IIM), Amritsar Indian Institute of Management (IIM), Bangalore Indian Institute of Management (IIM), Bodh Gaya Indian Institute of Management (IIM), Calcutta Indian Institute of Management (IIM), Indore Indian Institute of Management (IIM), Jammu Indian Institute of Management (IIM), Kashipur Indian Institute of Management (IIM), Kozhikode Indian Institute of Management (IIM), Lucknow Indian Institute of Management (IIM), Mumbai Indian Institute of Management (IIM), Nagpur Indian Institute of Management (IIM), Raipur Indian Institute of Management (IIM), Ranchi Indian Institute of Management (IIM), Rohtak Indian Institute of Management (IIM), Sambalpur Indian Institute of Management (IIM), Shillong Indian Institute of Management (IIM), Sirmaur Indian Institute of Management (IIM), Tiruchirappalli (Trichy) Indian Institute of Management (IIM), Udaipur Indian Institute of Management (IIM), Visakhapatnam Indian School of Business (ISB) Institute of Management Technology (IMT), Ghaziabad Institute of Management Technology (IMT), Nagpur Institute of Management, Nirma University (IMNU), Ahmedabad Institute of Rural Management Anand (IRMA), Gujarat K J Somaiya Institute of Management (KJ SIM), Mumbai Management Development Institute (MDI), Gurgaon Narsee Monjee Institute of Management Studies (NMIMS), Bengaluru Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad Narsee Monjee Institute of Management Studies (NMIMS), Mumbai Prin. L.N. Welingkar Institute of Management Development and Research, Mumbai (We School) Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of Technology (IIT), Bombay SP Jain Institute of Management and Research (SPJIMR), Mumbai Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune Symbiosis Institute of Business Management (SIBM), Pune Symbiosis Institute of Management Studies (SIMS), Pune Symbiosis Institute of Operations Management (SIOM), Nashik T. A. Pai Management Institute (TAPMI), Manipal Vinod Gupta School of Management (VGSoM), Indian Institute of Technology (IIT), Kharagpur Xavier Institute of Management (XIMB), Bhubaneswar Xavier School of Management (XLRI) Team Formation Guidelines: Students must register in teams of four. Amazon believes that diverse teams are more successful at delivering solutions for diverse customers. The participants can be from any specialization. Cross-specialization teams can participate. Only students from the same campus can form a team. One participant cannot be a member of more than one team. There is no restriction on the number of teams from an Institute. The top performing individuals will form a team amongst four members selected from each campus. Any deviation from the above-mentioned guidelines will result in the immediate disqualification of the entire team. Competition Structure: Registration: Interested students from a select list of campuses will have to register in teams of 4. Participants will be allowed to register only through their official email IDs. Preliminary Round: It is mandatory for all registered students to take the online assessment. The online assessment window will be open for 6 hours. Every participant will receive a set of caselet-based questions that must be completed individually within 30 minutes. All team members will attempt the assessment individually. Every team will be ranked on accuracy (scor