ASCEND 3.0 - The Ultimate Marketing Case Competition

MarkUs, the Marketing Society of Hansraj College, brings you Ascend 3.0: The Ultimate Marketing Case Competition, an exciting opportunity for students to tackle real-world business challenges and showcase their strategic thinking. Ascend provides a platform for creativity, problem-solving, and practical business insights, encouraging participants to apply their knowledge to industry-oriented challenges. Get ready to test your marketing skills and develop innovative solutions that push you to think differently. With exciting rewards awaiting, it’s your chance to compete, learn and aim for the top at Ascend!

Round 1: QUIZVERSE (Prelims Round) This multiple-choice quiz round will test participants' knowledge of business, marketing, analytics, and contemporary affairs. Participants will earn points for correct answers, with rankings based on total scores. In case of a tie, submission time will determine placement. Accuracy and speed will be crucial, with no negative marking for incorrect answers.

Round 2: PITCH PERFECT (Case Submission Round) In this round, teams will showcase their innovative solutions to the provided case study. Participants must analyse the problem and present practical, creative, and strategically sound recommendations. Teams can submit their findings in the form of PPT as well as PDF format before the specified deadline. Please ensure the naming convention for the PPT is Teamname_Ascend.pdf.

Round 3: BRIEF-CASE (Case Study Presentation) In this round, selected teams will present their solutions before a panel of judges at Hansraj College. The final round will evaluate the teams' strategic thinking, analytical depth, creativity, feasibility of recommendations, and presentation skills. Prepare to deliver a compelling presentation that highlights your approach and solutions to the case study. Guidelines and Regulations Participants may register in a team of two or more. Cross-college teams are permitted, but no student may be part of more than one team. Please note that all rounds are eliminatory. Both undergraduate and postgraduate students are eligible to participate. Any issues encountered during the competition must be reported before the deadline of the respective round. No queries will be addressed after the deadline. Teams found in violation of the competition's rules and regulations will be disqualified. The decision of the management will be final and binding, and no cross-questioning will be allowed regarding any decisions made.