With the 15th edition of CANVAS all set, it's time to paint your ideas into reality and scale bigger! Brush up on the finer details, and you’ll be ready to take the big leap as our prestigious B-School Case Competition unfurls. Asian Paints CANVAS gives you a myriad of opportunities - working on a live business case, crafting a marketing masterpiece, interacting with senior and seasoned leaders, and Pre-Placement Interviews, along with winning attractive cash prizes. Are you ready to stroke your way through endless possibilities?
Eligibility and Team Rules: This competition is open to 2nd-year students pursuing flagship full-time MBA programmes from select B-Schools . Students must register in teams of 3 . Cross-specialisation teams can participate. Participants should be full-time students from eligible campuses only. To ensure a level playing field for all participants, students who have interned with Asian Paints are not eligible to participate in CANVAS 2026. A student cannot be a member of more than one team. At max 2 students from a team can be outgoing student-exchange students. Any deviation from the aforementioned rules will result in immediate disqualification of the entire team.
Executive Summary Submission: Each team will have to submit an executive summary of the case in a 2-slide presentation in PPT & PDF format. The first slide should contain the team name and names of the members, and the remaining slides (up to 2) are for analysis and/or deliverables to the problem at hand. Any supporting Excel sheets, etc. should be embedded in the PPT itself. An appendix of not more than a page can be put beyond the 2-3 slides. Due credits should be given to any references taken.
Naming Convention: TeamName_CampusName_APC26
Campus Rounds: Based on the case submissions, 5 teams per college will be shortlisted as Campus Finalists. The results will be declared on a rolling basis. These teams will make a detailed presentation of the case at hand in front of the esteemed jury. Each team will get 15 minutes to present, which will be followed up with 5 minutes of Q&A. Campus Winners and Campus Runners-Up will be announced on the same day. Campus Winners stand a chance to win Pre-Placement Interviews from Asian Paints.
Mentorship Phase: Each of the shortlisted teams will be assigned a mentor from Asian Paints. The shortlisted teams will work with their respective mentors to prepare their innovative submissions for the Grand Finale.
Grand Finale: The National Finalists (14 campus winners) will get a chance to present to the senior leadership team headed by the MD & CEO of the company as well as heads of all functions. Further details of the national level round will be disclosed after all the campus rounds are complete. The National Finale will be held offline in Mumbai.
What are we looking for? All proposed solutions must have practical, true-to-life, and authentic assumptions. Widen your horizon beyond Google. We want to see a deep understanding of trade-offs in business - cost vs efficiency, involvement vs margins, etc. We're charmed by primary research - explain to us how you have understood the theme of this year's case study with numbers and true-to-ground reality. Innovative and creative solutions are sure to fascinate us and win our hearts! What's in it for you? A chance to get a Pre-Placement Interview opportunity from Asian Paints for Campus Winners. National Winners and National First Runners-Up will receive ₹3,00,000 and ₹2,00,000 respectively. Campus Winner, Campus First Runners-Up, and Campus Second Runners-Up will receive ₹ 50,000, ₹30,000, and ₹20,000, respectively. Participation Certificates Create a perfect canvas for your ideas to shine - All the best!