Auction to Action

Round 1

Category Auction: Teams receive ₹50 lakh virtual money. They bid to acquire a business category. Each category has a base price (premium/nominal).

Round 2

Ambassador Auction: Teams bid for an ambassador with the remaining fund.

Round 3: Brand Creation And

Campaign Development: Create brand name, define USP, develop STP strategy. Teams create an advertisement campaign idea, influencer marketing plan in the form of an infographic, video concept, theatre play, etc. Brand influencer fit explanation.

Round 4

Final Pitch: Each team presents their idea to judges.

Guidelines: Free Registration for All. One team can only bid for one category and influencer. Each team submits one common response as a unit. A participant cannot be a part of more than one team. The decision of the organiser and judges will be considered final. By registering, all participants agree to be bound by these rules and any additional terms communicated during the competition.