About the Competition India is not one market—it's a collection of diverse regional markets with unique cultures, languages, consumer behaviours, media preferences, and purchasing habits. A marketing strategy that succeeds in one region may not necessarily resonate in another. Brand Beyond Borders is a national-level marketing strategy competition that challenges participants to think like Regional Marketing Teams responsible for expanding an established Indian brand into a new regional market. Teams will identify a suitable expansion opportunity, localize the brand, select an appropriate regional brand ambassador, and design a compelling go-to-market strategy. Eligibility : Open to undergraduate and postgraduate students from all recognized colleges and universities. Students from all specializations are eligible to participate. Inter-college teams are allowed. Inter-specialization teams are allowed. Team Size: Team Size: 2–4 members. Cross-year teams are permitted. Competition Format: Round 1: Marketing India Quiz (Online) The first round is an online elimination quiz designed to assess participants' understanding of marketing concepts and the Indian business landscape. Topics include: Brand Recognition Marketing & Advertising Campaigns Consumer Behaviour Indian Market & Regional Insights Brand Positioning Marketing Strategy Digital Marketing & Influencer Trends Current Marketing Affairs Quiz Duration: 8:30 minutes The top 15 highest-scoring teams will qualify for the final round. Round 2: Regional Expansion Challenge (Presentation Round) Qualified teams will choose: One established Indian brand. One regional market within India where the brand has strong expansion potential. Teams must develop a comprehensive regional market-entry strategy covering: Market analysis and competitive landscape Target audience insights Product and brand localization Regional brand ambassador selection Go-to-market strategy Creative launch campaign Submission Format: PPT/PDF Presentation Maximum 6 content slides (excluding cover slide) Evaluation Criteria: Market Understanding & Competitive Analysis – 20% Target Audience Insights – 15% Product & Brand Localization – 15% Regional Brand Ambassador Selection & Justification – 15% Go-to-Market Strategy – 20% Launch Campaign & Creative Execution – 15% Rules: Each participant may be a part of only one team. Teams must adhere to the prescribed submission format and slide limit. All work submitted must be original. Plagiarism or use of copied content may lead to disqualification. Organizers reserve the right to verify the authenticity of submissions. Decisions of the organizing committee and judges shall be final and binding. Late submissions will not be accepted unless communicated otherwise by the organizers. Any attempt to violate the spirit of fair competition may result in immediate disqualification. Why Participate? Solve a real-world marketing expansion challenge. Apply branding, consumer behaviour, and strategy concepts to practical scenarios. Showcase creativity and strategic thinking before experienced judges. Compete with teams from across the country for exciting prizes and recognition. We look forward to seeing your strategy take a brand beyond borders!