Create a brand around something you genuinely care about. Participants may: Create a completely new brand Reimagine an existing brand Build a campaign for a cause, product, service, event, community, or personal brand Submit a branding project they are currently developing Choose any industry or audience that interests them Suggested project paths: Participants can choose one: New Brand Creation: Build a complete identity for an original business, product, service, or community. Brand Reimagination: Reposition and redesign an existing brand, explaining what needed improvement. Creative Campaign: Develop a campaign around a product launch, cultural moment, social cause, or business objective. Personal Brand: Create a meaningful identity and communication system for a professional, creator, founder, or public personality. Open Creative Project: Submit another brand-led project that demonstrates strategy, storytelling, and creative execution. Minimum submission requirements: Regardless of the selected path, the entry should include: Project background and objective Intended audience Central brand or campaign idea Creative strategy and rationale Visual identity or creative direction At least three practical applications Explanation of the participant’s process AI and third-party asset disclosure Participants should not be required to produce every possible brand asset. They should select deliverables that best communicate their idea.