Date of Event: 23rd November 2026
Registration Fee: 150 per Participant Overview Every brand has a story, and some of them ended badly. Brand War hands teams a struggling or failed real-world brand and challenges them to bring it back to life, one round at a time. Teams rebuild the brand in stages: first the logo and tagline, then the campaign, and finally the social media strategy. After every round, the judges score the work and the lowest-scoring teams are eliminated. Only the strongest five teams reach the final pitch, and the top three of them take the podium. A surprise Plot Twist at the start of Round 2 changes the situation of the brand and tests how well teams adapt under pressure. The event brings together design thinking, marketing and storytelling. It rewards the team that understands why the brand failed, finds a fresh idea for it, stays strong round after round, and sells that idea convincingly.
Eligibility: Open to all students of any branch and year. Teams of 2-3.
Performance Guidelines: Each round is timed, and qualifying teams advance to the next one. No electronic devices other than those provided or permitted. Teams cannot talk to other teams during rounds. Twist rounds are announced only at the time of the round. Judging Criteria Accuracy of solutions (35%) Speed (25%) Adaptability in twist rounds (25%) Teamwork and approach (15%) Ties are broken by total time.
Venue
Thapar Institute of Engineering and Technology, Patiala
Patiala, India