Brandathon

Overview What if you could turn a given idea into a brand that people actually remember? BRANDATHON is a multi-round branding and creative strategy competition that challenges you to think beyond just logos and aesthetics. From identifying an opportunity and understanding your audience to developing a brand strategy, creating a visual identity, and pitching your idea, you'll experience the complete journey of building a brand. Bring your creativity, strategy, and business thinking together and compete with teams from across colleges. 2–4 members per team Inter-college teams are allowed A valid student ID is mandatory for all participants. A participant cannot be part of more than one team.

Registration Fee: ₹100 per team for Round 1 and ₹100 for teams qualifying for Round 2. What Is BRANDATHON? Brandathon is built for students who want to explore the world of branding, design, marketing, advertising, and strategy. The competition takes you through three stages, with each round pushing you to think deeper and build better.

Round 1: Design Aptitude Quiz Put your design and creative thinking to the test. The online quiz will cover design principles, colour theory, typography, branding, advertising, visual communication, creativity, problem-solving, and logical and visual reasoning.

Round 2: Domain Selection & Video Presentation Make the leap from theory to ideas. Shortlisted teams will choose a domain, conduct basic research, identify a problem or opportunity, understand their target audience, and develop an original brand concept. Choose from domains such as Luxury & Premium, Streetwear, Food & Beverage, Technology, Healthcare, or Tourism & Travel. Your brand idea will be evaluated on research, consumer understanding, strategy, creativity, originality, and presentation.

Round 3: 12-Hour Brand-Building Challenge Now it's time to build. Shortlisted teams will take their Round 2 concept into an offline 12-hour brand-building challenge, consisting of an 8-hour development window followed by evaluation. You'll transform your concept into a complete brand identity, including its logo, visual identity, website landing page, packaging, brand deliverables, advertising campaign, marketing strategy, and growth plan. The Final Pitch Building the brand is only half the challenge. Teams will pitch their final brand to the judges and defend their idea, target audience, USP, differentiation, marketing strategy, business viability, and scalability through a final Q&A. Teams will be evaluated on insight, strategy, creativity, differentiation, visual execution, storytelling, marketing, viability, scalability, and pitching. Think you have what it takes to build the next big brand? Don't just have an idea. Build it. Brand it. Pitch it. Welcome to BRANDATHON - ARTIMAS 2026.