Brandstorm - Think. Build. Break the Brand.

Overview Think you know marketing? Prove it. BrandStorm is a three-round marketing competition where quick thinking, creative problem-solving and sharp strategy come together. Over 5 days, teams will take on three increasingly challenging rounds, with each round pushing them to think a little faster and a little smarter. It starts with your instincts. How quickly can you think? How well can you understand a problem? And when you’re given the chance to build something from the ground up, can you turn an idea into a strategy that actually stands out? But the real test comes when the pressure kicks in. As the competition moves forward, the challenges get tougher, the clock gets shorter, and there’s less room to play it safe. You’ll have to think creatively, make smart decisions and back your ideas when it matters. Because BrandStorm isn’t about finding the most obvious answer. It’s about finding the answer nobody else thought of. Guidelines The competition will be conducted across three rounds over 5 days. All submissions must be made within the specified deadlines. Late submissions will not be accepted. Round 1 and Round 2 will be conducted online, while Round 3 will be held on campus at LSR. The Top 15 teams from Round 1 and Top 10 teams from Round 2 will advance to the respective next rounds. Teams must follow the format and instructions provided for each round. Inter-College teams are allowed. Participants must submit original work. Plagiarism or use of unfair means may result in disqualification. The judges’ decision will be final and binding. Any additional instructions given during a round must be followed by all participating teams. Come prepared. Stay sharp. And whatever happens, keep your cool.