Event Overview Cash Rush is a hands-on entrepreneurship challenge where teams turn ₹300 into as much cash as possible over a 1-2 hour selling window. Working in teams of 3-4, participants buy, create, package, and sell products or services on the spot, reinvesting profits in real time to maximize their final cash balance. Every transaction is tracked by an assigned POC, keeping the hustle transparent and the competition fair.
The Briefing: Turn ₹300 into the highest possible cash amount.
Round 2: The Sales Run
The process is simple: Buy → Create Value → Sell → Reinvest → Sell Again Judging Criteria Cash Performance (50%) - Based on the final cash balance at the end of the competition. Strategy Evaluation (50%) - Based on creativity, sales strategy, resource utilisation, adaptability and execution.
Venue
Ashoka University
Sonipat, India