Round I · The Brief —
Concept Screening: Teams draw an assigned product and get 20 minutes to shape a brand concept — a name, a tagline and the core hook — pitched in two minutes. The strongest concepts advance. Round II · The Conquest —
Live Campaign: Finalists draw a surprise product and take 30 minutes to build a full go-to-market campaign — positioning, target audience, pricing and channel plan — presented in five minutes and sealed with a live 45–60 second advertisement. Three minutes of Q&A test the strategy behind the spectacle.
Strategy: Positioning, audience, pricing Creativity and Originality Impact of the Live Advertisement Coherence Across Every Front Composure in
Eligibility: Bona fide UG students; team of 3 from the same college
Team Size: 2–3 members
Mode: Offline Inter-college team members not allowed. Inter-specialization team members allowed. Spot Registrations are also available.
Venue
14th Cross Rd, Malleshwaram, Bengaluru, Karnataka 560003
Bangalore, India