Think. Create. Convince. Conquer. Enigmatic Enclave is a multi-round business challenge designed to test participants across three very different dimensions - quick thinking, creative problem-solving, and crisis management . From making decisions under time pressure to creating a compelling advertisement and finally defending a company in the face of a crisis, participants will have to constantly adapt, think on their feet and convince their audience. Think you can stay sharp when the situation gets unpredictable? Step into the Enclave.
ROUND 1: THE ASSESSMENT - QUIZ ROUND | ONLINE The competition begins with a fast-paced assessment designed to test your quick decision-making, memory retention, observation and critical-thinking abilities . The round will consist of 40 questions . Participants will have 20 minutes to complete the quiz. Both accuracy and speed will be considered while determining qualification. This will be an elimination/assessment round . Put your instincts to the test - every second counts.
ROUND 2: THE FIRST MOVE - CASE SUBMISSION | ONLINE Teams that qualify from the assessment round will be presented with a business case and challenged to make their first strategic move. Teams will be required to prepare a 1-page executive summary deck addressing the given case. The submission should clearly present the team's understanding of the problem, proposed approach and key recommendations . Submissions will be evaluated on clarity of thought, creativity, strategic thinking and quality of recommendations . The strongest teams will be shortlisted for the on-campus rounds. Detailed case instructions and submission guidelines will be shared with the shortlisted teams. Your first move could decide how far you go.
ROUND 3: ENGAGE IN 60 SECONDS - AD-MAKING ROUND | ON CAMPUS The shortlisted teams will enter the creative arena and be challenged to turn an idea into an advertisement that captures attention. Participants will be given a prompt/product/theme and will have to create an engaging advertisement in the form of an Instagram Reel . The maximum duration of the submission will be 60 seconds . Teams will be judged on their creativity, originality, communication and ability to connect with the target audience . Audience engagement in the form of likes and comments will constitute a defined component of the score. Further submission guidelines and the prompt will be revealed during the round. The challenge? Make people stop scrolling.
ROUND 4: THE CRISIS ROOM - PRESENTATION ROUND | ON CAMPUS The final round puts participants in the hot seat. Finalist teams will be presented with a real-world business crisis and will have 24 hours to develop a strategy to navigate the situation. Participants will step into the shoes of the company's CEO, PR Head or another key representative and present their response before a panel of judges representing the press and affected stakeholders/public .
Venue
Birla Institute of Technology & Science, Pilani Campus
Pilani, India
Their objective: contain the crisis, rebuild trust and protect the organisation's reputation. Teams will be expected to: Analyse the crisis and identify its key challenges. Develop a practical and innovative response strategy. Address the concerns of customers, media and other stakeholders. Demonstrate effective communication and persuasive tactics. Anticipate possible consequences and communicate the expected impact of their strategy. Presentation Format Teams will have 8 minutes to present their strategy. This will be followed by 2 minutes of Q&A with the judges. Judges may introduce unexpected real-world dilemmas or developments during the presentation to test the team's adaptability and decision-making under pressure. The presentation may contain a maximum of 5 content slides , excluding the introduction and conclusion slides. The crisis may be unpredictable. Your response shouldn't be. JUDGING CRITERIA Participants will be evaluated on: Clarity & Communication - Ability to present ideas clearly, logically and effectively. Originality & Creativity - Fresh thinking and innovative approaches to the given challenge. Strategic Thinking - Ability to develop practical, well-structured and impactful solutions. Persuasiveness - Ability to influence stakeholders and build confidence in the proposed strategy. Adaptability - Ability to respond effectively to unexpected developments and challenges. Market Relevance - Understanding of the target audience, business environment and stakeholder expectations. RULES & REGULATIONS The competition will be conducted across four rounds , with qualification required to progress to subsequent rounds. Team composition must comply with the eligibility and registration requirements specified on the event page. Inter-college and inter-specialisation teams will be allowed . Participants must adhere to the timelines specified for each round. Any form of plagiarism, unfair means, manipulation of engagement metrics or violation of event guidelines may result in disqualification or penalties . Content s