Overview What if you could take two completely different products, combine them into one, and turn that combination into a product you could actually commercialise? Imagine a water bottle combined with a Bluetooth speaker — a product that lets you stay hydrated while enjoying music on the go! E-Cell, IIT (BHU) proudly presents Fusion Forge, a product management competition at E-Summit ’26. Put your creativity and business acumen to the test as you conceptualise a hybrid product, identify its target market, decide its pricing, and develop a strategy to promote it. Through three rounds, participants will progress from a decision-making quiz to developing their product concept and finally pitching it live, where they must present and defend their ideas against questions from their peers.
Guidelines: A team shall consist of 1–4 members. An individual can be a member of only one team. Only one submission is allowed per team. Cross-college teams are allowed. Participants must maintain the decorum of the event. All decisions regarding eligibility and final judgement shall rest with the organising team.
Eligibility Criteria: Open to all, including undergraduate and postgraduate students, professionals, entrepreneurs, and others interested in product ideation and management. Cross-college teams are allowed.
Judging Criteria: Creativity and innovation Problem-solving ability Market understanding and feasibility Presentation and clarity Product name, tagline, and branding appeal Pitching skills and handling of Q&A
Venue
IIT BHU Varanasi
Varanasi, India