Event Structure Round 1 (Online on
Unstop): All teams receive the same common product brief and must submit a storyboard and a PPT about the product within 72 hours. Round 2 (Offline on campus): Finalists receive a product revealed on the spot and have 90 minutes to build a campaign on an Instagram page.
Round 1: 12 th November 2026 (12:00 am) - 14 th November 2026 (11:59 pm)
Round 2: 17 th November 2026, on Campus Rules and Guidelines Participants may use AI tools and platforms permitted by the organisers. All submissions must be relevant to the assigned product and target audience. Teams must submit both deliverables before the deadline. Plagiarism or copying another team's work may lead to disqualification. Participants must bring their own laptops and ensure access to the required tools and accounts. Late submissions are not allowed in either round. Judges can reject and disqualify any content that violates the content rule. The judges' decision will be final. Event Format and
Offline Venue: Sri Guru Gobind Singh College of Commerce, University of Delhi
Team Size: 4 members
Duration: 90 minutes
Deliverables: An Instagram page for their product which must include i. A 30-second reel, ii. a Marketing Poster for their product, iii. a post -"About the Product".
Competition Structure Product Allocation: Teams receive their assigned product at the venue.
Campaign Planning: Teams identify the target audience, campaign concept, and marketing message.
Video Creation: Teams create an engaging promotional video using permitted AI tools.
Poster Design: Teams develop a visually appealing marketing poster for the same product.
Final Submission: All deliverables must be submitted within 90 minutes for evaluation by the judges. Judging Criteria
Creativity and Originality: Uniqueness of the campaign concept.
Effective Use of AI: Practical and innovative use of AI tools.
Marketing Strategy: Relevance to the target audience and effectiveness of the promotional message.
Video Quality: Storytelling, engagement, editing, and visual appeal.
Poster Design: Layout, typography, visuals, and communication.
Branding and Consistency: Consistent messaging across both deliverables. Judging Round 1 is judged online. The top 10 teams in Round 1 advance to Round 2. Important Instructions Participants must bring their own laptops and ensure access to the required AI tools and accounts. Teams should ensure their devices are charged and ready for use. Internet availability will depend on venue facilities. Participants must report to the venue at the time communicated by the organisers. The organisers reserve the right to make necessary changes to the event schedule or guidelines, with due communication to participants.
Venue
Sri Guru Gobind Singh College of Commerce
New Delhi, India