Overview: Kotler's Konundrum is a marketing strategy case competition that puts your marketing thinking, strategic problem-solving, and ability to tackle real-world business challenges to the test. From spotting the right consumer insight to building a strategy that actually makes sense, this is your chance to put your marketing knowledge into practice. Eligibility and Team Composition:- Teams must consist of exactly 3 members. All team members must be from the same institution. Only undergraduate, postgraduate, and MBA students are eligible. A person can be associated with only a single team. Multiple registrations by a particular team or person shall lead to disqualification. In case of any discrepancy, the decision of the organising team shall be binding. Evaluation Criteria:- Case Solutions
Quality: Originality, feasibility, and alignment with the brand's objectives.
Market Research Depth: Thoroughness and relevance of the market research conducted.
Marketing Strategies Effectiveness: Innovation and practicality of proposed strategies.
Overall Presentation: Clarity, coherence, and impact of the final presentation. Scoring:- Based on the team's collective performance. Reflects the combined effort and quality of the team's submission.
Team size: 3 members
Registration Deadline: 26th September 2026, 7:00 PM IST
Venue
IIM Ahmedabad
Ahmedabad, India