Understand a company’s legacy. Shape its future. Respond when it is tested. Leading Edge is an individual corporate simulation in which participants explore an organisation’s history and values, develop role-specific strategies, and respond to a crisis under media scrutiny. Opportunity Rounds Round 1 – Corporate Quiz (Online) An online quiz tests business knowledge and corporate awareness and serves as the preliminary stage. Round 2 – The Legacy Challenge (Offline) Each participant is assigned a company and a corporate role. Through an individual presentation, they examine the company’s history, achievements, values, and contribution, then propose practical strategies to continue its legacy. Round 3 – Crisis Press Conference (Offline) Participants respond to a crisis brief by preparing a printed press release and representing their assigned corporate role in a live press conference. They answer challenging questions and may face an unexpected development, testing clarity, accountability, and composure. A printed copy of the press release must be brought for the final round.
Venue
Faculty of Business Administration
Ahmedabad, India