Louis Stitch X IIT Delhi Design Case Competition

Overview: Louis Stitch, a footwear brand serving working professionals across the USA, Europe, Singapore, UAE, India, and Sri Lanka, invites students to participate in the Next-Gen

Footwear Challenge: A Design Challenge Participants must design a collection consisting of 1 sneaker and 1 athleisure shoe for ambitious urban professionals aged 22–35. The designs should blend timeless Italian refinement with modern street utility. Participants must define the inspiration, ideation and story, complete go-to-market strategy, and Louis Stitch brand integration. The design should reflect a premium, contemporary, versatile, comfortable, understated, and confident brand identity.

Eligibility: Open to all students from all colleges. Individual participation only. Each participant may submit only one entry. All submitted work must be original and created specifically for the challenge.

Competition Format: The competition consists of two rounds: Round 1 – Online Submission and Round 2 – Offline Presentation. Round 1 requires participants to submit one complete PPT deck through Unstop. The deck must include inspiration and ideation, complete go-to-market strategy, and all required design deliverables. Shortlisted finalists from Round 1 will present their work in person before the judging panel. Venue, date, and time for Round 2 will be shared with shortlisted finalists.

Problem Statement: One core design brief applied to a 2-piece collection consisting of 1 sneaker and 1 athleisure shoe.

Submission Requirements: 3D Footwear Design with high-resolution renders from 4 angles: lateral, medial, top-down, and outsole/tread, along with material callouts. Inspiration Mood Board & Color Story. Collection Story with a title and a maximum 250-word pitch covering the emotional anchor and design philosophy. Go-to-Market Strategy covering channels, campaigns, and promotional plans. Logo Integration is compulsory, and the Louis Stitch crest/wordmark must be visibly integrated into the design.

Prizes: 1st

Place: ₹10,000. 2nd

Place: ₹8,000. 3rd

Place: ₹5,000. Top 10 Finalists will receive Louis Stitch prizes, an internship opportunity, and a chance at a Pre-Placement Offer (PPO).

Rules: All design work, renders, and written content must be original. Unlicensed stock assets, plagiarism, or previously published designs will result in disqualification. AI tools are permitted for generating 3D renders, while written content must reflect the participant's own thinking. Including the Louis Stitch logo is compulsory. Submissions that do not address all five Core Submission Requirements may incur a points penalty. Late submissions will not be accepted. Participants retain ownership of their concepts but grant the organizers and Louis Stitch rights to showcase and promote the work for competition purposes. Participants are responsible for ensuring that their submissions do not infringe third-party intellectual property rights. Contacting judges directly, publicly sharing submissions before results, or attempting to influence judging may lead to disqualification. The organizing committee's decisions regarding evaluation, shortlisting, and disqualification are final and binding. The committee reserves the right to amend rules, deadlines, or criteria, with changes communicated to registered participants.