Overview Louis Stitch — a footwear brand built for working professionals, with a growing presence across the USA, Europe, Singapore, UAE, India, and Sri Lanka — invites students to reimagine everyday footwear through the Next-Gen
Footwear Challenge: A Design Challenge + Case Competition . Participants will design a collection of 1 sneaker and 1 athleisure shoe for the ambitious 22–35-year-old urban professional, blending timeless Italian refinement with modern street utility. This isn't just a design brief — it's a complete case. Participants must define the inspiration , the ideation and story , and a full go-to-market strategy , then bring it all together with strategic Louis Stitch brand integration .
Design brief: Create an elevated everyday sneaker or athleisure shoe that moves seamlessly with the consumer — from work to weekend, commute to coffee, travel to social life — capturing a brand identity that is Premium, Contemporary, Versatile, Comfortable, Understated, and Confident. "A shoe for the journey — not just the destination." Eligibility
Open to: All students, all colleges.
Participation: Individual only (team size = 1). Inter-college and inter-specialization team questions do not apply, since entries are individual. Each participant may submit only one entry. All submitted work must be original and created specifically for this challenge. Format A two-round Design Challenge +
Case Competition: Round 1 — Online Submission Participants submit one complete entry — a single PPT deck — via Unstop. The deck must present the full case: inspiration and ideation, the complete go-to-market strategy, and all design deliverables (3D renders, mood board, collection story, logo integration). Round 2 — Offline Presentation Shortlisted finalists from Round 1 present their work in person before the judging panel — walking judges through their mood board, design, and the story and strategy behind it. Venue, date, and time format to be shared with shortlisted finalists. Number of Problem Statements One core design brief (above), applied across a 2-piece collection (1 sneaker + 1 athleisure shoe). Duration of Rounds
Round 1: Submission window as listed on the Unstop deadline for this opportunity.
Round 2: Duration/format to be communicated to shortlisted finalists. What to Submit (Round 1 — all within one PPT) 3D Footwear Design — high-res renders from 4 angles (lateral, medial, top-down, outsole/tread) with material callouts. Inspiration Mood Board & Color Story The Collection Story — a title plus a ≤250-word pitch on the emotional anchor and design philosophy. Go-to-Market Strategy — channels, campaigns, and promotional plan. Logo Integration (Compulsory) — the Louis Stitch crest/wordmark must be visibly integrated into the design. Official brand assets are provided and may be used. Evaluation Criteria (100 points) 3D Aesthetics & Silhouette Innovation — 40 Concept Narrative & Selling Power (GTM Strategy) — 40 Brand Alignment & Logo Integration — 20
Venue
Indian Institute of Technology, Delhi
New Delhi, India
Prizes 1st Place: ₹15,000 | 2nd
Place: ₹10,000 | 3rd
Place: ₹5,000
Top 10 Finalists: exciting Louis Stitch prizes, an internship opportunity, and a shot at a Pre-Placement Offer (PPO). Rules All design work, renders, and written content must be original; use of unlicensed stock assets, plagiarism, or previously published designs results in disqualification. AI tools are permitted for generating 3D renders; written content (story, GTM strategy) must reflect the participant's own thinking. Including the Louis Stitch logo is compulsory — entries without it may be penalized or disqualified. Any submission not addressing all five Core Submission Requirements may incur a points penalty. Late submissions will not be accepted. Participants retain ownership of their concepts, but by submitting, grant organizers and Louis Stitch rights to showcase and promote the work for competition purposes. Participants are responsible for ensuring no third-party IP infringement (other than the provided Louis Stitch identity). Contacting judges directly, publicly sharing submissions before results, or attempting to influence judging may lead to disqualification. The organizing committee's decisions on evaluation, shortlisting, and disqualification are final and binding; the committee reserves the right to amend rules, deadlines, or criteria, with changes communicated to all registered participants. Join the
Whatsapp group: https://chat.whatsapp.com/F1XasIGOkGVKEbZr0lpur2
Rulebook: https://docs.google.com/document/d/1tYZyN_zSkj5ciut-Fxq9sXo548a3wIz_Iu0MltpmVM8/edit?usp=sharing