Crack the Case. Decode the Market. About the Competition What if marketing wasn't just about creating campaigns—but about solving mysteries ? Marketing Sherlock is a gamified marketing and entrepreneurship challenge where participants step into the shoes of a Marketing Detective . Your mission is to investigate business problems, decode consumer behaviour, uncover hidden insights, identify the real "culprit," and build a strategy that solves the case. A campaign has failed. Customers are disappearing. A competitor is taking over. The numbers don't add up. Somewhere in the evidence lies the answer. Think strategically. Question everything. Follow the clues.
Venue
NITK Surathkal
Mangaluru, India