Team Size: 2 to 3 members . All team members must belong to the same institute. There is no limit on the number of teams from an institute. A participant can be a member of only one team for this event. Multiple registrations will lead to disqualification. The decision of the organizing committee shall be final and binding in all matters. Certificates will be awarded only to the Winners, Runners-up, and National Finalists.
Online Quiz: This is an elimination round.
Duration: 20 minutes
Total Questions: 20 multiple-choice questions The Team Leader will attempt the quiz on behalf of the team. There is no negative marking . Participants can review and modify their answers before final submission.
Online PPT Submission: Participants are required to prepare and present a comprehensive Business Plan (B-Plan) that demonstrates innovation, feasibility, and sustainability of their idea. Your presentation should consist of 5 slides (excluding the cover slides)
Brand Persona: Outline the mission, vision, theme, logo, brand name, tagline, and other key identity elements.
Market Strategy: Present a go-to-market plan that effectively showcases and conveys your product’s core essence.
Naming format: TeamName_CollegeName .
Grand Finale: The shortlisted participants are tested in various marketing skills. It will be conducted fully offline. The final round will evaluate participants on creativity, strategic thinking, marketing acumen, and presentation skills.
Venue
ICAR-NAARM, Rajendranagar, Hyderabad
Hyderabad, India