Every brand faces a moment where the obvious answer isn't the right one — where growth stalls, a launch flops, or a competitor changes the rules of the game overnight. What separates good marketers from great ones is the ability to think past the textbook and find the strategy no one else saw. Takshak is built for exactly that kind of thinking. Krishi Chanakya's flagship marketing case study competition challenges MBA students to step into the shoes of real brand strategists analyzing a live business problem, understanding consumer behavior, and crafting a marketing strategy sharp enough to move the needle. From brand positioning and go-to-market strategy to campaign ideation and competitive analysis, participants are tested on how well they can turn marketing theory into a real, actionable solution. This isn't about memorized frameworks; it's about strategic thinking under pressure, creativity backed by logic, and the ability to pitch a solution that could genuinely work in the market. If you can look at a brand's problem and see the opportunity others miss, Takshak is where you prove it on a national stage. Eligibility: Open to all students pursuing a Master of Business Administration. Important Dates: Registration Opens: 25th July, 2026 Registration Closes: 12th August, 2026 Competition Format — Three Rounds: Round 1 — Quiz Duration: 30 minutes 25 questions covering core financial modeling concepts Participants can navigate freely between questions Round 2 — Abstract Submission This is an elimination round — teams are given a real-world marketing case study Teams must submit a presentation (3 to 5 slides, excluding Intro and Thank You slides) with their strategic solution before the deadline Top-performing teams advance to the final round Round 3 — Final Round Finalists are invited to campus to present live Rules and Regulations: Both participants must be from the same institute No restriction on the number of registrations from one institution The panel's decision is final Only the team leader may make submissions on Unstop Each participant may submit only one entry — multiple entries will lead to disqualification In case of any dispute, the judges' decision is final and binding Awards: Winner: INR 20,000 Runner-Up: INR 15,000 Disclaimer: Agribusiness Club, MANAGE, reserves the right to modify, suspend, cancel, or terminate the competition, extend or resume the entry period, or disqualify any participant or entry at any point in time.