About the Event: The Decision Room is an interdisciplinary strategy and adaptability competition hosted by
Vishwast: The Marketing Club as part of Interface, the annual flagship program of the Department of Management at BITS Pilani . Designed for visionary thinkers across all disciplines—Engineering, Business/MBA, Sciences, Humanities, Design, and Economics—this event challenges you to solve real-world business crises and adapt under live pressure using generative AI . Can your strategy survive an unexpected disruption? Can you pivot on the fly and produce a compelling 60-second AI-generated campaign in just 30 minutes? Proven business frameworks meet cutting-edge AI execution in this ultimate test of agility .
Eligibility & Rules: Open to all undergraduate and postgraduate students enrolled in any recognized institute .
Team Size: 2 to 4 members per team .
Cross-Disciplinary Teams: Highly encouraged! (e.g., Engineering + MBA + Economics) . A participant can only be part of one team .
Round 1: Online Interdisciplinary Business & Strategy
Challenge (Unstop) Format: Online Assessment (30 MCQs) .
Duration: 30 minutes .
Focus Areas: Logical reasoning, market awareness, consumer insights, data interpretation, and strategic choices .
Outcome: Top 6 teams qualify for the Campus Final .
Round 2: The Decision Room – Campus Final
Problem Allocation: 5-7 days before the campus final, shortlisted teams receive a unique company case, business problem statement, and Strategic Starter Kit (2-page framework guide) .
Stage A (Initial Pitch): Present your 6–8 slide strategy deck (5–7 min pitch + 3 min Judge Q&A) . Stage B (The
Twist Reveal): Receive a confidential real-time business disruption along with an AI Video Mandate . Stage C (30-Min Adaptation & AI
Video Sprint): 30 minutes to revise your strategy deck (1–2 new slides) and generate a 60-second AI video campaign using any generative AI tool . Stage D (Final
Pitch & Defense): Present your pivoted strategy and screen your 60-second AI video campaign (1 min video + 4 min pitch + 3–4 min Q&A) .
Initial Strategy Score: 40% Adapted Strategy & AI
Execution Score: 60%
Venue
Birla Institute of Technology & Science, Pilani Campus
Pilani, India