Wonderla Holidays Limited is India’s leading amusement park operator, known for delivering high-quality entertainment experiences at scale. The company operates five world-class parks across Kochi, Bengaluru, Hyderabad, Bhubaneswar, and Chennai, along with its integrated hospitality offerings. With a strong focus on safety, innovation, and guest experience, Wonderla features custom-designed rides developed in collaboration with leading international manufacturers. Expanding beyond parks, Wonderla has strengthened its position as a destination-led leisure brand with the launch of Terrea by Wonderla and The Isle by Wonderla, marking its entry into experiential, nature-integrated hospitality. Together, these offerings combine entertainment, stay, and immersive environments into a unified leisure experience WonderForge is Wonderla’s flagship campus innovation challenge, designed to bring together the brightest young minds from 50 leading universities across the cities where Wonderla parks are present. Instead of solving a hypothetical classroom case, students work on live business problems that matter to Wonderla’s growth - from attracting more customers and improving marketing effectiveness to creating new revenue opportunities and reimagining the guest experience.
Eligibility Criteria: Open to all undergraduate students (except first-year students) and postgraduate students from select campuses mentioned under "Eligible Institutes".
Team Formation Guidelines: A team will consist of a minimum of 2 members and maximum of 3 members. All members of the team should be from the same college/university. Interdisciplinary teams can participate. Only full-time students can participate. All the team members are required to verify and confirm their details to form a team. Modification of team post registration will not be allowed. All team members must be present during the final presentation, if shortlisted; otherwise, their entry will be disqualified.
Competition Structure: Launch & Registration – “Get Your Ride Pass!” The gates are open! Participants can register in teams of 2–3 members , select their preferred city and sign up for the business challenge.
Round 1: MCQ - “The MCQ Rollercoaster” Teams would be required to take an MCQ quiz with 30 questions. It is mandatory for all registered teams to participate in this round. The top 180 teams on the basis of the MCQ quiz proceed to the next round. Track Confirmation Shortlisted participants will be required to confirm their preferred track after the MCQ round . Teams can choose one track from five tracks across Marketing, Sales, NTR (Retail), Guest Experience, and Regional Strategy. Participants are encouraged to review all five case studies before confirming their track.
Round 2: Written Brief Shortlisted teams will receive Part 1 of the case study and will be required to develop their approach to the given challenge. Teams will analyse the case, identify key opportunities and translate their thinking into a sharp and compelling written brief .
Submission format: PDF (less than 20
MB) Round 3: 10-Slide Pitch - Step into the Spotlight Teams will be required to develop a 10-slide pitch presenting their proposed solution. The pitch should build a clear and compelling story around the idea and effectively communicate why the proposed solution deserves to be taken forward.
Submission format: PDF (less than 20 MB) Mentoring & Park Visit - Ride with the Experts Shortlisted teams will get an opportunity to meet their track Mentor and experience Wonderla up close . Teams will receive feedback and guidance from their respective mentors to refine and strengthen their solutions.
Round 4: Detailed Submission & Semi Finale - The Ultimate Challenge 25 teams will progress to this stage and compete for a place among the Top 10 teams . Teams will be required to work on the detailed problem statement, develop their strongest solution and submit it for evaluation. The shortlisted teams will then present their solutions to the panel during the Semi-Finale. Top 10 teams will be announced following the Semi-Finale presentations.
Submission format: PDF (less than 20
MB) Round 5: Grand Finale - The Final Ride The Top 10 teams will progress to the Grand Finale and get an opportunity to present their final solutions before the jury. Teams will present and defend their solutions before the jury as they compete for the final honours. What's in it for you?
Winner: Receives INR 50,000 cash and a certificate (The Winning team gets free passes to enjoy a day at the park (Winner +1) 1st
Runner-Up: Receives INR 30,000 cash and a certificate. 2nd
Runner-Up: Receives INR 20,000 cash and a certificate. Potential PPI Opportunities, Summer Internship Interview To access the detailed Terms and Conditions, please Click Here .